When Charlie Rose mutters the words “Big Data”, you know that it has arrived.

On Friday, Jeffrey Hammerbacher, Chief Scientist at Cloudera on Big Data, appeared at the revered oak table. For the research on Too Big to Ignore, I researched Hammerbacher and his company. He’s a very smart cat.

The interview is more about science than the drivers behind Big Data, but I love the focus on the practical applications of all this information. Hammerbacher wants to use his time on this earth to advance science, and Big Data is a means to that end.

You’ll get no argument from me here. It’s not about how much data you capture, store, or analyze. It’s about what you do with it.